Compare and Contrast- KFC and Macdonald

             KFC and Macdonald, which one you prefer more?  Actually, they are well-known with their delicious fast food. KFC are popular with the fried chickens while Macdonald popular with the burgers and french fries. There are several similarities between KFC and Macdonald such as they serve fast food, they are international companies and they sell halal food.

            First of all, KFC and Macdonald are famous with their fast food. KFC mainly product is fried chicken whereas Macdonald products are burgers and french fries. KFC chickens are crunchy and it is yummy. The chicken consists of original and spicy flavor.  For Macdonald burgers, it consists of variety of choices such as the Big Mac, Chicken burger, double beef burger and others. The service in preparation of the food is fast. Therefore, it helps customers to save time that they can get the food as fast as possible.

            Besides that, both KFC and Macdonald are international companies. They are worldwide and have their own market. In Malaysia, they have many franchises. When you wish to have fast food, you can always find it at anyway. The franchises are also open at foreign countries too. Both of them operate their businesses for 24 hours to provide services for local consumers and foreigners. Other than that, there are also many advertisements of KFC and Macdonald had being broadcasted through television, newspapers, radio and magazines. This is one of the common tactic to attract consumer especially children and teenagers in order to increase their sales. For them, fast food is mouth-watering and suit to their appetite. Although they know that consume a lot of fast food may bring effects, but they are more concern on enjoying the delicious food at the moment.

            Furthermore, KFC and Macdonald sell halal food. It means that their products do not consist of pork and alcohol because they are concern on sociocultural in their beliefs and preferences. For example, to respect muslims in Malaysia, KFC and Macdonald cannot provide food that contains pork. The food provided are all can be consumed in any races with their beliefs.

            In a nutshell, KFC and Macdonald provided variety of fast food that fit the consumers need and wants nowadays. With their hard work in continuing provided quality food, they can always be the first choice to the customers.